Ashley T. — UX & Product Design portfolio
UX & Product Designer · New York City
I make things easier to love. At Amazon I redesigned how millions of people discover books. Now I'm looking for the next problem worth solving.
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Books Quickview
AMAZON · DESIGN LEAD · 2024–2025
Reimagining how customers discover, evaluate, and purchase books without breaking their browsing flow. One immersive modal to replace a fragmented ecosystem across an entire org, driving a 220% increase in acquisition clicks and a sustained 48% lift in CTR over 9 months.
Add to List usage increased significantly vs. detail pages. Reading and buying CTAs up 59–60%.
Read case studyPublisher Merchandising
AMAZON · 2023–2024
Redesigning paid publisher placement slots on Amazon Books genre pages for the first time in a decade. A rotating billboard carousel, a parallax scroll experience, and a flexible template system that gave publishers more creative power while protecting Amazon's design standards.
Final launch scope was shaped by later engineering and business decisions.
Read case studyA La Carte Recipes
INDEPENDENT · DESIGN LEAD · 2026–PRESENT
A personal frustration turned product experiment. I designed and led A La Carte end to end to test how far AI assisted tools could take a single designer from idea to a fully built, production ready product.
Production ready. Currently in pre-launch.
Read case studyDesigning a Shared Language for Recommendations
AMAZON · SUMMER 2025 – WINTER 2025
Recommendations existed across Amazon Books, but every team defined similarity differently. This project established a shared taxonomy and decision framework other teams could design against, work that shaped direction without shipping a single screen.